Develop a social media marketing plan as a part of their overall marketing strategy .

• Describe the value of social media to their marketing plan
• Create and launch a social media marketing plan
• Select the right resources for a social media marketing team
• Define how to use social media to build an internal community
• Use metrics to measure the impact of a social media plan
• Manage difficult social media situations
• Describe features of some of the key social media sites, including Facebook, LinkedIn, and Twitter
• Decide whether a blog adds value to a social media plan
• Speak about specialty sites and social medial management tools
• Stay on top of social media trends and adjust their plan as the online world evolves