Pearson LCCI Level 3 Certificate in Modern Marketing Principles

Program Summary

This is a new qualification, which is designed to help students to progress in the world of marketing. The purpose of the qualification is to allow students to develop the skills needed to enable them to develop their understanding of the marketing environment and to apply their knowledge in the workplace to advance their careers. The qualification is particularly suitable for students who are already employed in the

marketing industry and who are looking to progress their career to the next level, for example to a mid-level managerial role. The qualification is also suitable for students in the general field of business who require detailed marketing knowledge and for students who wish to make a career change to marketing.

By giving students a sound knowledge of marketing and by introducing them to marketing strategies and planning, current trends, industry changes, and marketing in the wider business context, this qualification will help them to progress their careers into middle management.

This qualification is suitable for students who:

are already in an administrative or entry-level marketing role and who are looking

for more responsibility in a supervisory or middle-management role

are currently in a marketing role such as Marketing Assistant, Marketing Executive,

Marketing Coordinator, PR Assistant, PR Executive

are looking for a career change to the marketing
require detailed marketing knowledge in their existing role.

This qualification is designed to introduce students to the world of marketing by helping them to understand the basics of marketing and the various functions that constitute marketing. The qualification also introduces students to the basic techniques they need to prepare them in looking for their first marketing job or to progress in an existing marketing role.

Learning Outcomes

Be able to explain and elaborate on the following:

The nature of marketing.
Marketing and the nature of business.
How and why a business market internationally.

Be able to explain and elaborate on the following:

Business and marketing objectives.
Analysing the internal and external marketing environment.

Be able to explain and elaborate on the following:

Conducting market research
Sampling techniques
3 Segmenting the market

Marketing mix Subject content that students need to learn
The marketing mix Understand how and why the marketing mix is used, the interrelationship between the elements, and be able to apply the marketing mix to given contexts.
The 7Ps – a set of actions that a business uses to promote its brand or product in the market. •The 7Cs – a method of understanding the 7Ps from a customer’s point of view.
The 4Ps/4Cs of product, price, place, and promotion has been extended in modern marketing to the 7Ps/7Cs to account for the marketing of services. •Product-Customer Value: core product – the level of product that provides the perceived real core benefit to customers/consumers actual product – the core product plus the additional physical features and characteristics offered by the business:−quality and durability−design and styling−branding and image−packaging.

Understand how and why the success of marketing activities is measured and select and use quantitative and qualitative measures in given contexts to interpret the success of marketing activities.
Qualitative measures customer satisfaction brand awareness achieved brand attitudes customer loyalty (repeat purchasing)new customers gained
Quantitative measures: revenue growth product profitability total sales new sales lead generated market share sales per square meter (for retailers).

150 Hours

Program Summary

This qualification is suitable for students who:

are already in an administrative or entry-level marketing role and who are looking

for more responsibility in a supervisory or middle-management role

are currently in a marketing role such as Marketing Assistant, Marketing Executive,

Marketing Coordinator, PR Assistant, PR Executive

are looking for a career change to the marketing
require detailed marketing knowledge in their existing role.

Learning Outcomes

Be able to explain and elaborate on the following:

The nature of marketing.
Marketing and the nature of business.
How and why a business market internationally.

Be able to explain and elaborate on the following:

Business and marketing objectives.
Analysing the internal and external marketing environment.

Be able to explain and elaborate on the following:

Conducting market research
Sampling techniques
3 Segmenting the market

Marketing mix Subject content that students need to learn
The marketing mix Understand how and why the marketing mix is used, the interrelationship between the elements, and be able to apply the marketing mix to given contexts.
The 7Ps – a set of actions that a business uses to promote its brand or product in the market. •The 7Cs – a method of understanding the 7Ps from a customer’s point of view.
The 4Ps/4Cs of product, price, place, and promotion has been extended in modern marketing to the 7Ps/7Cs to account for the marketing of services. •Product-Customer Value: core product – the level of product that provides the perceived real core benefit to customers/consumers actual product – the core product plus the additional physical features and characteristics offered by the business:−quality and durability−design and styling−branding and image−packaging.

Understand how and why the success of marketing activities is measured and select and use quantitative and qualitative measures in given contexts to interpret the success of marketing activities.
Qualitative measures customer satisfaction brand awareness achieved brand attitudes customer loyalty (repeat purchasing)new customers gained
Quantitative measures: revenue growth product profitability total sales new sales lead generated market share sales per square meter (for retailers).

150 Hours

Pearson LCCI Level 3 Certificate in Modern Marketing Principles

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