E-Commerce Management

Program Summary

As the global Internet population continues to grow, electronic commerce is growing as well. By the end of 2015, e-commerce is expected to generate over $400 billion annually. This huge market encompasses traditional e-commerce, as well as m-commerce (which is growing faster than any other sector) and location-based e-commerce.

Learning Outcomes

Describe what the terms e-commerce and m-commerce mean.
Develop an e-commerce business plan.
Evaluate e-commerce software options.
Build an online store with product pages, supporting features, a shopping cart, and an effective checkout process (theoretically).
Test, launch, and update your e-commerce site (theoretically).
Design engaging, responsive web content (theoretically).

Understand e-commerce payment options and choose appropriate options for your site.
Use appropriate tools to track key e-commerce metrics.
Identify and optimize supporting e-commerce activities, such as customer service, sales, and inventory management.
Create a marketing plan with all the essential elements.
Market your online store using social media and other appropriate channels.
Use discounts and promotions to market your e-commerce business.

Understand what security and privacy issues face e-commerce businesses and handle customers’ information accordingly.
Protect your intellectual property.
Identify the rules and regulations that will govern your e-commerce businesses.

18 Hours

Program Summary

Learning Outcomes

Describe what the terms e-commerce and m-commerce mean.
Develop an e-commerce business plan.
Evaluate e-commerce software options.
Build an online store with product pages, supporting features, a shopping cart, and an effective checkout process (theoretically).
Test, launch, and update your e-commerce site (theoretically).
Design engaging, responsive web content (theoretically).

Understand e-commerce payment options and choose appropriate options for your site.
Use appropriate tools to track key e-commerce metrics.
Identify and optimize supporting e-commerce activities, such as customer service, sales, and inventory management.
Create a marketing plan with all the essential elements.
Market your online store using social media and other appropriate channels.
Use discounts and promotions to market your e-commerce business.

Understand what security and privacy issues face e-commerce businesses and handle customers’ information accordingly.
Protect your intellectual property.
Identify the rules and regulations that will govern your e-commerce businesses.

18 Hours

E-Commerce Management

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