Smart Tools for Hospitality and Tourism

Program Summary

Today, the travel, hospitality, and tourism industry faces huge challenges in terms of management, marketing, and planning. With various economic, legal, environmental, social, and cultural changes; stakeholders from within the sector need to have the tools of how to successfully turn the challenges into opportunities and become a smarter organization in terms of people and offerings.

This course is suitable for entrepreneurs, owners, managers, staff, shareholders who are interested in the hospitality and tourism sectors.

Learning Outcomes

List the sectors within the industry.
Explain the scope of the industry.
Identify new trends, recent changes, reoccurring challenges, and issues within the industry.

Identify theories that assist in managing the industry.
Identify forces of change and resistance of change.

Apply Analytical tools to utilize strengths and minimize weaknesses.
Solve challenges and describe Methods, means, and solutions.
Identify marketing elements to boost the reach in the industry.

Identify the 7P’s for more reach traditionally and digitally.
Define the Blue Ocean Strategy for a unique offer.
Describe the CSR and its value.
Identify SMART or SPIRIT goals.
Apply outstanding people’s skills.
Describe Appreciative Inquiry elements.

45 Hours