Customer Relationship Management

Program Summary

This course will help in introducing the different facets of Customer Relationship Management (CRM) to participants. It will also help them learn how to identify who their customers really are, analyze the key components of CRM, and understand how it integrates within an organization.

As with many significant undertakings, undergoing a CRM review (even simply considering its implementation) requires learners to analyze technical and complicated systems. This course sorts through a myriad of information and brings you the basics you need to make a decision about the need for CRM, its benefits, and how to coordinate the base requirements for a CRM undertaking.

Learning Outcomes

Understanding the different facets of Customer Relationship Management (CRM).

Demonstrate an understanding of the terms and benefits of CRM on a company’s bottom line
Describe how CRM creates value for organizations and customers
Consider developmental roles that have the greatest impact on CRM

Understanding the selection processes of the CRM program and the implementation part in theory.

Analyze the different components of a CRM plan
Develop a checklist for readiness and success in CRM
Evaluate the CRM program.

12 Hours